Internal Marketing Evangelism
Don’t rely exclusively on your “marketing” team for all of your marketing.
Turn your staff, board, and even customers into your very own army of marketers.
Why do I need an internal marketing evangelist?
First, what is a marketing evangelist?
A marketing evangelist is someone who can connect with others and instill in them a clear grasp of and passion for your brand. It can be someone internal to the organization or someone external.
Now, why do I need one?
- Why wouldn’t you want everyone in your camp to be on script and capable of passionately communicating what your organization does?
- In the absence of having everyone on script, you end up with a hodgepodge of messages which, in turn, invites internal discord and can confuse your prospective and returning customers.
- The process in and of itself – beyond the end result – establishes a deeper sense of purpose, energy and loyalty among your constituents.
How it works
An Iceberg consultant will first meet with your top leadership and marketing teams to develop a concise Marketing Focus Statement and presentation to share with your staff.
The presentation is then shared in smaller departmental groups, allowing for conversation and feedback, which allows for important input and the nurturing of buy-in.
The same Marketing Focus Statement will then be tailored for your board and other constituents, all depending on your specific needs.
Schedule a complimentary consultation to discover how your organization could benefit from an internal marketing evangelism exercise today.