About Iceberg

Iceberg Marketing isn’t just another agency.

It’s me. I’m Bill Hayes, and I’ve been a professional marketer for thirty years. I’ve helped organizations see and do things differently. I’ve had to stand my ground and I’ve had to yield it at times.

I have accumulated a wealth of marketing and sales expertise primarily in the higher education sector and in museum administration. For details, see my LinkedIn profile.

Over the years, I’ve come to realize that I could help organizational leaders more effectively as an outsider than as an insider. CEOs (and other C-level leaders) need coaching to help them become more successful with their marketing. And an insider just can’t be an effective coach.

So I started Iceberg Marketing Consulting to allow me to work on a project basis with leaders wanting to: 1) make fundamental improvements to their marketing efforts, or 2) start their new business with the grounding required to become successful from the very beginning.

It all boils down to this: Marketing is complex, and it’s about competing – and competing is not easy. It can and should be tremendously fun and exciting. But competing to win can’t be easy unless all your competitors are weak – which they’re probably not.

Contact me and let me help you take control of your organization’s marketing.