Energize your marketing by turning it into a game

Marketing, by its very nature, involves high stakes and can be stress-inducing. If your marketing is underperforming and if you aren’t successfully dealing with your … read more >

How effective are quick fixes in marketing?

Everyone loves a quick fix. Marketers, in particular, love making the promise of a quick fix. Consequently, we are being told nearly everywhere we turn … read more >

Will COVID-19 force us to “fix” higher education marketing?

It’s discomforting even to wonder if a pandemic can have any “silver linings.” But like all human disasters, COVID-19 will spin off some positive outcomes … read more >

How to get the most from your creative agency

An important mentor in my career is the co-founder of a major west coast advertising agency started in Seattle. He once confided in me, “Clients … read more >

Is your marketing dashboard on the blink?

We’ve all been there. The Monday morning weekly leadership team meeting or a quarterly board meeting. And we get to review our dashboard to report … read more >

Say “no” to Groundhog Day marketing

“Michelle, I need you to fire Dan. “We haven’t hit our numbers for three straight periods and several board members informed me that they don’t … read more >

What is Iceberg Marketing?

If you take a piece of ice and place it in a glass of water, only about 10% of the ice’s volume sits above the … read more >