The troubling ethics of digital advertising

As the giant social media companies face pressure to increase transparency and eliminate blatantly misleading content, advertisers, too, face an important choice. Is it ethical … read more >

How to make your museum matter

When I visit a museum for the first time, I have high expectations. Higher than when shelling out the same amount of money for some … read more >

Energize your marketing by turning it into a game

Marketing, by its very nature, involves high stakes and can be stress-inducing. If your marketing is underperforming and if you aren’t successfully dealing with your … read more >

How effective are quick fixes in marketing?

Everyone loves a quick fix. Marketers, in particular, love making the promise of a quick fix. Consequently, we are being told nearly everywhere we turn … read more >

Will COVID-19 force us to “fix” higher education marketing?

It’s discomforting even to wonder if a pandemic can have any “silver linings.” But like all human disasters, COVID-19 will spin off some positive outcomes … read more >

How to get the most from your creative agency

An important mentor in my career is the co-founder of a major west coast advertising agency started in Seattle. He once confided in me, “Clients … read more >

Is your marketing dashboard on the blink?

We’ve all been there. The Monday morning weekly leadership team meeting or a quarterly board meeting. And we get to review our dashboard to report … read more >

Say “no” to Groundhog Day marketing

“Michelle, I need you to fire Dan. “We haven’t hit our numbers for three straight periods and several board members informed me that they don’t … read more >