DEEP Marketing
The Book for Organizational Leaders Who Want to Fix Their Marketing
DEEP Marketing is a book written in order to answer one question:
“Why are so many of us continually struggling with marketing our organizations?”
There is certainly no shortage of marketing advice available online or in books or from consultants. So why do we continue to struggle?
Why, for example:
- are we looking for a new marketing leader again?
- does our messaging keep changing?
- are we spinning our wheels on marketing tactics that don’t deliver the results we expect?
The answer will surprise you.
Something structural within our organizations is causing marketing to short circuit. This book describes a decades-long struggle to identify the existence of the short circuit, understand what’s causing it, and devise a way to repair it.
DEEP Marketing offers a groundbreaking and practical solution along with tools designed to show leaders how to turn their entire organization into a well-oiled marketing machine without relying on this year’s marketing fads or gimmicks.
The unique power of DEEP Marketing is that it will increase the value of every other marketing website, book or consulting engagement you have already experienced—or have yet to experience.
DEEP Marketing is Available for Kindle and in Paperback
A Note From the Author:
I can remember wanting to be a marketer when I was ten years old.
The idea of using creativity to persuade people to buy something specifically designed to make them happy was intoxicating. I knew that I wanted to be an expert at “creative persuasion” and it seemed evident to me, even at an early age, that the best way to persuade wasn’t to coerce—but to build a shared consensus. Successful marketing, I knew, was a long game and I definitely wanted to play it.
Early in my career, however, I realized that marketing in the real world didn’t align with how I envisioned it, or with how it was taught in graduate business school. As I progressed up the career ladder, I inched toward the conclusion that marketing was broken in a serious way. I began to wonder whether I could help fix what was wrong with my profession.
Following a difficult period of personal loss, I decided to take a professional break and travel for a year. Upon returning, I set my sights on writing a book that could achieve two objectives: (a) clearly describe the root cause of the pervasive dysfunction in marketing, and (b) devise a solution to the dysfunction.
DEEP Marketing is that book.
It is my greatest hope the book can help your organization find its way.
— Bill Hayes, Founder of Iceberg Marketing Consulting and Author of DEEP Marketing